Publisher Resources
Practical guides on Google AdX, MCM partnerships, and eligibility — written for publishers evaluating AdsClap, not for generic SEO filler.
Google Ad Exchange
Learn what Google AdX is, how it works inside Google Ad Manager, how it compares to AdSense, and how qualified publishers can access AdX through AdsClap.
Read guideGoogle AdX Partner for Publishers
How AdsClap helps publishers access premium AdX demand through a transparent MCM partnership — without giving up your Google Ad Manager account.
Read guideAdX Monetization
Learn how qualified publishers can monetize with Google AdX through MCM, and what actually drives performance: demand, floors, traffic quality, reporting, and continuous optimization.
Read guideGoogle MCM Partner for Publishers
Understand Google’s MCM framework, Manage Account vs Manage Inventory, and why AdsClap focuses on publisher control and visible terms.
Read guideBest Google MCM Partners
Compare AdsClap, Admixer, MonetizeMore, Raptive, and WMG by publisher fit, MCM model, requirements, reporting, contracts, support, and account control.
Compare partnersManage Account vs Manage Inventory
Compare the two Google MCM delegation types and understand how each model affects account access, reporting, tagging, payments, control, and exit.
Read guideGoogle AdX Requirements for Publishers
See what AdsClap reviews before sending an MCM invitation: account health, Google payouts, traffic quality, content, and policy risk.
Read guideAdX Approval for Publishers
Learn how AdX approval works, what AdsClap reviews before sending an MCM invitation, and why instant approval promises are a red flag.
Read guideIncrease Ad Revenue
Learn how publishers can improve revenue per impression through better demand competition, viewability, floors, traffic quality, reporting, and AdX monetization.
Read guideGoogle AdX vs AdSense
A clear comparison of demand sources, controls, and when upgrading through an MCM partner makes sense.
Read guideReady to see if your account is a fit?
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